Can I add call extensions to my ads in Google Ads Manager?

Can I add call extensions to my ads in Google Ads Manager?

Yes, you can add call extensions to your ads via the Google Ads Manager tile in your dashboard.

Call extensions let you add phone numbers to your ads, which can significantly increase click-through rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.

You can manage your call extensions in step 5 of your Google Ads builder.


Call extensions come in two forms: your phone number (on desktop) and a call button (CTA on mobile devices). On desktops, the phone number just displays. On mobile devices, the button will call out to the number and connect you directly.
A click on a call button is the same as a click on any other search ad, so normal call rates and costs apply. In the Google Ads UI (in your Google Ads console), you can turn on call reporting to ensure you’re keeping track of which ads drive the most phone calls.