To monitor the performance of your ads, click the Stats tab. Here you will see the number of views, cost per click, total revenue, and other vital statistics to help analyze your campaigns. This quantitative evidence will help you make informed adjustments when updating your campaign.
You may need to wait a couple of weeks before you start evaluating the Smart Shopping campaign performance. As Google Smart Shopping uses machine learning, it takes time for it to optimize your campaign for your specific budget, products, and audience.
Free Listings in the Google Shopping tab is a rather new Google offering, so currently there is limited performance reporting available for free ads.
Note: Once you have created your first Google Shopping campaign, you may see a menu at the top of the setup page:
Using the Google Ads tab you could set up the same Google Shopping campaigns, but they will not contain the Free listings and can be targeted at Country, Region, and City level. This tab is currently used mainly by users who have their old campaigns running and will be reorganized soon.
Why can't I find my Shopping Ads in Google?
It's quite natural to search Google for your products after launching a Shopping Ads campaign. The breadth of your search depends on the level of detail in your product description and attributes in your store. Generally, we do not recommend searching for your own ads because:
it does not reflect the true position of your ad,
each visitor will have a different result,
it can negatively affect your campaign by generating impressions without clicks (this lowers your click-through rate),
The best way to confirm your ads are running effectively is to look for your ad with Google's Ad Preview and Diagnosis tool. In addition we recommend: