How do customers checkout in my online store?
Your store has a secure one-page checkout where your customers enter their shipping and payment details and leave order comments before placing orders.
Checkout Steps
After a shopper chooses products and adds them to their shopping cart, they can proceed to checkout and make a purchase. Checkout consists of one page with several steps that shoppers need to take. Shopping cart content is checked against your product inventory to help you prevent overselling. If the products in the cart are still in stock, buyers can proceed with their purchase.
Shopper Enters Emai
l The first step for customers at checkout is entering their email address.
Email address is captured at the beginning of order placement to ensure that you have the contact details of those shoppers who drop out at this point, for example, due to poor internet connection or being distracted. Your store forms a list of abandoned carts so that you can send out reminders to customers that intended to purchase products or services but didn’t buy them.
Order notifications are sent to this email address and customers can track their order status. We automatically create a customer account for every new email address entered in this field. Customers can sign in with this email address to their customer account at any time and check their order history.
Shopper Chooses Delivery Options
After entering their email address and clicking on Checkout, the shopper proceeds to the Delivery options step to provide their shipping address and choose from the shipping/delivery options that you’ve enabled in your store and that are available for the order.
A buyer needs to choose one shipping method for all products from one order. Your store checks what shipping methods are enabled and shows only those that can be used for an order based on total order weight, dimensions, customer location, etc.
If you sell downloadable products or services, you should untick the option “Requires shipping or pickup” on product editing pages so that shoppers buying intangible products skip the Delivery options step. If you sell physical products, make sure that the “Requires shipping or pickup” option is ticked on these product editing pages to enable shipping for these items.
Your store automatically detects the customer’s location using the MaxMind GeoIP service to show estimated shipping to the shopper in the shopping cart, hence the shipping fields like country and city can be pre-filled for your customers at checkout.
Shopper Chooses from Payment Option
After a shopper enters shipping information and picks a shipping/delivery method available for the order, it’s time for them to decide how they want to pay for the order. Shoppers see all payment methods you’ve enabled in the Payments tab.
You can add a payment instruction for a payment method and when a shopper picks it at checkout, the instruction will appear below the list of your payment methods. Payment instructions help explain how customers can pay for an order, for example, how to pay with an offline payment method if they are unable or unwilling to pay online.
If you need to collect billing addresses, you can add the Billing Address section to the Payment options step at checkout. Collecting customers' billing address can help you prevent chargebacks and fraud, since some payment gateways can verify whether a billing address entered at checkout matches what the card issuing bank has on file (if addresses don’t match, the purchase may not go through).
To add the Billing Address section, go to your E-Commerce tile > Settings > General, select the Cart & Checkout tab, and enable the Ask for a billing address during checkout setting.
Shopper Places Order
After choosing the desired method of payment and specifying payment details, shoppers click on the Place Order button (it can say Pay or Pay with PayPal, depending on the payment method). Then buyers see their order details at the Thank you for your order page and in the Order Confirmation email that’s sent to them.
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