How do I accept orders in my online store?

How do I accept orders in my online store?

When customers add products to their cart and head to checkout, they can choose how they want to pay for their order using any of the payment methods that you've enabled.

Accepting Orders Online

You can use online and offline payment methods to accept money in your online store. Offering several options to your customers will increase conversion and reduce the number of abandoned carts. There is no limit to how many payment methods you can set up, but we recommend 2–3 so shoppers aren’t distracted from finishing their purchase.

Online Payment Methods

With online payment methods you can accept credit/debit cards, PayPal, or cryptocurrency in your online store. We integrate with over 50 third-party payment systems to process your transactions. Recommended payment providers for U.S. merchants are Square, Stripe, and PayPal.

Note: All transactions are processed by third-party payment providers who have their own rules and may charge extra fees. Be sure to check these details with your preferred payment processor when setting up a payment method.

To accept payments online, you should open a merchant account with a payment processor from our supported list and choose this payment processor (gateway) when adding an online payment method in your store.

Go to the Settings tab and select Payment. 

Scroll to the bottom of the page and select “Choose Payment Processor”.

Select a payment gateway.

Complete the fields with the details from your account with that payment processor. Enter the display name for this payment method at checkout.

Keep the Show at checkout setting enabled to offer this payment method at checkout. Add optional payment instructions for this payment method.

Here is how ordering with an online payment method works:
  1. A shopper is ready to make a purchase, goes to checkout at your store, and chooses an online payment method.
  2. We send information about the shopper’s order to the respective payment processor.
  3. Depending on how your store is integrated with a payment processor that stands behind the chosen payment method:
    1. Shopper enters payment information on the website of the payment processor and confirms the payment;
    2. Shopper enters payment information right in your store’s checkout and confirms the payment
  4. Payment processor requests payment from the card's issuing bank. If the card is valid and the account has sufficient funds, the card’s issuing bank authorizes the transaction and releases funds to the payment processor (if there is an issue, the card's issuing bank declines the transaction).
  5. After the shopper gets charged, the payment is transferred to your merchant account with the payment processor.
  6. The payment processor automatically sends the information about a successful transaction to us and we set the order status as Paid (if the transaction was declined, the payment processor informs us about it and we set the order status as Canceled).

You can check order payment statuses by selecting the My Sales tab. Your payment provider has to process a transaction first, then it adds the funds to your merchant account. For successfully processed orders, you can withdraw the money from your merchant account to your bank account.

Note: If you sell expensive products and want to provide a financing option for your customers, consider enabling PayPal Credit in your store's checkout. It allows customers to pay for online purchases in installments.

Offline Payment Methods

For customers who pick up their orders in person or don't want to pay online using a credit card, you can offer manual payment methods like cash, phone order, bank transfer, etc.

After you register your account, you can start accepting orders in your store as soon as you add products because an offline payment method (Phone Order) is enabled in your store by default. With offline payment methods, no actual payment is gathered during the order placement. You can use the customer information from order details to contact the buyer and explain to them how they can pay you for the ordered products: transfer money to your bank account, pay later via invoice created by you on PayPal, use cash payment, etc.

You can add as many offline payment methods as you need and supply them with how-to payment instructions so that shoppers can see them at checkout and follow them to pay.

Select the Payment tab, scroll down and select “Add Manual Payment Method”.

Enter the display name for this payment method at checkout and add payment instructions shown at checkout. Select “Save”.

Accepting Orders in Person

The Sell On The Go app (for iOS) is a mobile point of sale that allows you to sell your products in person. You can accept money when selling on the go.

The following methods of payments are supported:
Accept cash payments
Swipe credit cards using PayPal Here or Square card reader on your mobile device
The orders taken with the help of the Sell On The Go app will automatically appear in your E-Commerce tile and the inventory will be synced with your online store.

How Customers Pay in Your Store

After customers visit your store, add products to their cart, and proceed to checkout, they specify their email address and see the payment options you have enabled. Your customers select the payment option they prefer and proceed.

For online payments, customers enter their details and pay immediately. For offline payments (e.g., cash on delivery, phone order, bank transfer, etc.), customers pay you following payment instruction added by you for that payment method. If you haven’t added any payment instruction, you must contact the customer to arrange payment.

In both cases, if orders are successfully placed, customers receive an Order Confirmation by email. 

When you change a payment or fulfillment status of an order, your store sends an email notification about this update to the buyer as well. Make sure you’ve enabled the Order Confirmation and Order Status Changed notification types in your E-Commerce tile. Go to Settings > Email Notifications.

Buyers can check their order status at any time in their customer account in your store.


When to Ship an Order

With each new order, you will receive an email notification that shows the order status. You can also check the order status in your E-Commerce tile. Go to My Sales > Orders.

You can receive push notifications about new orders as well as check and update order statuses on the go if you use the mobile app. Please see the Mobile tab to download the app to your phone. 

A Paid order status means your customer selected an online payment option and the third-party provider processed the payment. You can now prepare this order for shipping and ship it to the buyer.
An Awaiting payment order status can mean one of two things:
Your customer selected an offline payment method and you need to contact them to arrange payment.
Your customer’s online payment was not processed. Usually the reason why is shown in the order details. To check, go to your E-Commerce tile > My Sales > Orders page, and select the order to see details. If it’s still unclear what caused the issue, you can contact your payment provider who processed the transaction.

You can check what payment method has been used for an order by viewing that order’s details in the E-Commerce tile → My Sales → Orders:

Sometimes the display name of a payment method can be generic, like “Credit or debit card”. To check what payment processor stands behind a payment method, go to your E-Commerce tile > Payments page and find that payment method in the list. Once the order is Paid, you can ship the order.

Where’s the money?

When customers pay online, the transactions are processed by third-party payment providers. The funds are deposited to your account with the payment provider and you can withdraw these funds using the methods offered by the payment provider.

In case of offline payment methods (cash on delivery, bank transfer, phone order, etc.), customers are supposed to pay you outside of your store using the payment instructions you’ve provided them at checkout or after the order placement (for example, by email or in a phone conversation).
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