To start creating your Google Ads campaign, log in to your dashboard and select the Ads Management tile.
Select “Get Started”.
Sign in with your email.
Enter your password.
To create a campaign, select “Create Campaign”.
Complete all the fields on the business info screen, and then select “Next”.
On the Target Audience screen, select the locations you want to target.
Tip: If you’re a brick and mortar store, think about how far customers would travel to get to you. If you are a mobile service, like a plumber or landscaper, select “Set up specific areas” and target the cities you service.
Select the languages you want your ads to display in.
Select the network(s) you want your ads to appear on.
Select suggested keywords or search for your own keywords.
Tip: Keep your budget in mind here. You want to make sure you’re paying for keywords that match your business and your products/services.
Next to the keywords you select, you’ll see the estimated reach per month and suggested bid per click.
Tip: The “Suggested Bid/Click” column estimates how much it will cost when a customer clicks your ad. Try selecting keywords that have a large reach with a low suggested bid per click. You can also try keyword synonyms that might have a lower bid per click.
You’ll also see your total estimated reach.
Select “Next” to build your ad.
Complete all the fields on this screen. You’ll see a preview of your ad to the right.
Tip: When writing your ad, keep your customer’s goal in mind. What solution are you giving them? How are you going to do this better than your competitors? Explain this in as few words as possible. Your ad should be attention grabbing and direct.
If you want to learn more about a specific field, hover over the question mark icon.
Tip: Here’s an example of a good ad for a business that offers pet services:
Dog Walking & Pet Sitting
First Walk Free
Call Now For Special Pricing
Affordable dog walking, pet sitting (day and night), and waste removal services.
Serving Los Angeles and Orange County.
In very few words, it sums up their services and service area, and gives viewers an incentive to take action.
Select “Done” to save your ad.
From here, you can write another ad, edit the existing add, or duplicate the existing ad.
Select “Next” to continue to the budget screen.
Set max cost per click and your max daily budget. Use the slide bar to adjust the amount.
Tip: Select your max price per click based on your most expensive keyword. Your max daily budget should be how much you’re willing to spend per day should that highest priced keyword get clicked.
For example, if your keyword’s suggested bid/click is $1.76, and you’re willing to spend up to $8 dollars a day, that means you’ll spend $8 dollars a day and get about 6–7 clicks each day.
Some days you may spend more than your daily budget and other days you may spend less, but you’ll never pay more than your daily budget times the average number of days in a month.
Select “Finish & Review”.
Here you can review and edit all the info you’ve provided.
Select a start date for the ad. You can also select an optional end date.
Once you’ve reviewed all your info, select “Submit Ad”.
Note: New or modified campaigns are usually approved by Google within 1–3 days.
Your campaign has now been submitted to Google for review!