How do I prevent fraud in my online store?
While it's challenging to entirely eliminate the threat of fraud for e-commerce stores, you can quickly investigate an order before you fulfill it.
What is fraud?
Payment fraud is a false or illegal transaction that was not authorized by a customer. Fraudulent transactions can cause you to lose money.
A customer can contact their bank and claim that they shouldn't have been charged for a particular transaction. If the bank considers the customer’s claim as valid, it can issue a chargeback. This chargeback pulls the purchasing funds from the merchant and returns them to the customer.
Fortunately, there are steps you can take to reduce your number of fraudulent orders.
Use Reliable Payment Processors
You can greatly reduce the number of fraudulent orders you receive if you are using a secure payment gateway that uses Address Verification System (AVS) and checks the Card Verification Value (CVV) data.
AVS compares the numeric parts of a billing address stored on a credit card to the address supplied by the customer at checkout. CVV is the three or four digit number on the back of a credit card and is a security feature used to prevent card-not-present fraud.
We integrate with secure payment processors that are trusted worldwide like PayPal, Square, Stripe, authorize.net, and others.
Call the Phone Number on the Order
Fraudsters often use non-valid phone numbers to place orders online. So you can call the number on the order and if someone answers, ask them simple questions about their order. If they know the order details and communicate normally, the order is likely valid.
You can require customers to leave a phone number on checkout by enabling the option in your E-Commerce tile. Go to Settings > General > Cart & Checkout.
Analyze the Billing and Shipping Addresses
A fraudulent order is likely to have a shipping address that does not match the billing address. If the two addresses belong to different countries or continents, the order is potentially fraudulent. We recommend emailing or calling the customer on the phone and asking them for a payment proof.
Keep in mind that legitimate customers can make an order on behalf of someone or buy something as a gift.
View the Number of Order Attempts
If you receive multiple failed orders from the same person, we suggest contacting the customer using the information provided at checkout to find out what problems they might have.
If there are multiple orders with different billing addresses and names, but they all share the same shipping address, this can be a sign of fraud.
Check the IP Address
The IP address from which an order was placed can indicate potential fraud. You can find the IP address associated with the order in the Customer section of the Order detail page in your E-Commerce tile. Go to My Sales > Orders > Order Details page.
We suggest contacting the customer and verifying the authenticity of the order in case the customer's IP address is located in a different area from their billing address. You can also use free web tools to look up the geolocation and other information about a specific IP address: http://www.whatismyip.com/, https://whatismyipaddress.com/, https://www.ip2location.com/, https://www.myadminip.com/
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