How do I track and recover abandoned carts?
Not every person who adds something to their cart in your online store makes it all the way through the checkout process to complete a purchase.
Each time a potential customer provides their contact information but leaves the checkout, we store that order attempt as an abandoned cart.
You can review the list of abandoned checkouts in your store and follow up with cart recovery emails.
View Abandoned Carts
To view abandoned carts, select the E-Commerce tile.
Abandoned carts are automatically tracked and listed in My Sales > Abandoned Sales
Each incomplete order contains the customer’s contact details provided on checkout and shows which shipping and payment options were chosen, as well as what items were added to the bag.
Send Cart Recovery Emails
You can encourage a customer to complete their orders by sending an email with a link to their abandoned cart so that they can quickly and easily complete their checkout if they choose.
In your E-Commerce tile, go to My Sales > Abandoned Carts, find the order that you want to recover, and click Send email.
You will be able to review the email content and edit the message to say exactly what you would like. Select Settings > Email Notifications, scroll down to the customer marketing email section and select edit for the Abandoned Cart Recovery email.
You will be able to customize the email to your preference.
Send Cart Recovery Emails Automatically
After an abandoned cart occurs, we can send a recovery email to remind the shopper about their unfinished order. Recovery emails configured to be sent automatically are more effective in capturing lost sales.
To enable automatic recovery emails, go to your E-Commerce tile > My Sales > Abandoned Carts and change the toggle to Enabled.
We'll send a recovery email for each abandoned cart 2 hours after the order was listed in your dashboard. When the email is sent, it will be noted in the details of the incomplete order.