How do I track Google Ads conversions on my landing page?

How do I track Google Ads conversions on my landing page?

Below are two ways you can track conversions.


  1. Global Site Tag: The global site tag adds visitors to your basic remarketing lists and sets new cookies on your domain, which will store information about the ad click that brought a user to your website. You must install this tag on every page of your website.

    1. You can add this to your Header or Footer Code in A.I. Editor > Website Settings > Custom Code


  1. Event Snippet: The event snippet works with the global site tag to track actions that should be counted as conversions. Choose whether to track conversions on a page load or click (we recommend page load). 

    1. Add this code to the final page clients land after they have called you or completed your contact form. This ensures that the only way your client will see this page is if they have contacted you.

    2. We recommend a “Thank You” page. On this page, you can place the embed code in A.I. Editor > Manage Blocks > Add Block > Embed



    • Related Articles

    • Do I need a landing page for my Google Ads?

      To track the success of your Google Ads campaign, we recommend creating an SEM landing page. This makes it easy to track traffic from your campaign separately from organic traffic to your website.

    • How long should it take to see results from my Google Ads?

      It can take up to a few weeks to see results, but you should be monitoring your activity daily. Sometimes changing keywords, your daily budget, or your ad text can help attract more visitors. 

    • How do I see how my Google Ads are performing?

      To view your campaign’s performance, select the Ads Management tile.  Select “View Performance Details”. Select a date range to filter analytics.  Tip: Track your clicks, impressions, conversions, and cost. This gives you a good idea of how much you ...

    • How do I run a Google Ads Campaign?

      Creating a Google Ads Account Before you start creating ads using our Google Ads Manager, you must create a Google Ads account using your Gmail email address. Once you’ve created your account in Google Ads, select “Switch to Expert Mode”. This gives ...

    • How do I track conversions in Google Ads Manager?

      A conversion is any meaningful action completed by a visitor on your website. Something as simple as subscribing to your company blog, downloading a whitepaper, or even viewing an important webpage on your site can be tracked as a conversion. ...