What does Average Cost Per Click (CPC) mean in Google Ads?
This stands for average cost per click. It’s calculated by dividing your total spend by your total number of clicks.
How do I run a Google Ads Campaign?
Creating a Google Ads Account Before you start creating ads using our Google Ads Manager, you must create a Google Ads account using your Gmail email address. Once you’ve created your account in Google Ads, select “Switch to Expert Mode”. This gives ...
How do I create a Google Ads campaign?
To start creating your Google Ads campaign, log in to your dashboard and select the Ads Management tile. Select “Get Started”. Sign in with your email. Enter your password. Select “Allow”. To create a campaign, select “Create Campaign”. Complete ...
What’s a Google Ads click?
A click is when someone clicks your ad.
How do I see how my Google Ads are performing?
To view your campaign’s performance, select the Ads Management tile. Select “View Performance Details”. Select a date range to filter analytics. Tip: Track your clicks, impressions, conversions, and cost. This gives you a good idea of how much you ...
What does Click Through Rate (CTR) mean in my Google Ads analytics?
A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.