Why is SEO important?

Why is SEO important?

For more information on editing your SEO keywords and site description, click here.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to as “organic” or “earned” results. Organic search results are listings on SERPs (search engine ranking pages) that appear because of their relevance to the search terms (doesn’t include any paid-for advertising).



  1. SEO grows your audience. When you have a high Google ranking, your online reach increases and so does traffic to your site. 
  2. More traffic means more opportunities to convert visitors into customers. 
  3. SEO is good for visibility and branding. If you continually appear in search results, that means you are making impressions on potential customers. 
  4. SEO helps build your brand’s credibility. 



  1. We trust search engines to give us exactly what we need. We take their rankings as a vote of confidence. 
  2. The higher your website ranks, the more search engines trust your website, and the more people will trust you too. 
  3. SEO can boost the effectiveness of your other online marketing efforts. 
  4. Because of increased visibility in search engine results with SEO, you can boost the effectiveness of your other marketing efforts, like social media marketing, content marketing, ad campaigns, etc. 
  5. SEO can improve offline conversions. If you’re using a good local SEO strategy, you’ll have consistent listings and business information across the Internet that include your business name, hours of operation, address, and phone number — the info that makes it easy for a searcher to visit your location and become a customer.

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