General SEO
Why is SEO important?
For more information on editing your SEO keywords and site description, click here. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to ...
Does blogging help SEO?
Yes! Each piece of new content you create is another opportunity to rank for a keyword related to your business. The more high-quality blog posts you create, the more likely you are to appear in your industry’s organic search results.
Will redirects affect my SEO?
Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, ...
What are SEO backlinks?
The internet is made up of two things: content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries (a system of ranking). The quality and ...
What is robots.txt?
Robots.txt is a text file within your website’s top-level directory that instructs search engines how to crawl your pages.
Are SEO meta tags important?
Yes! But not all of them. There are four kinds of meta tags: Meta Keywords Attribute: A series of keywords you deem relevant to the page in question. Title Tag: The title of your page. Meta Description Attribute: A brief description of the page. Meta ...
Does HTTPS affect my SEO?
Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only ...
What is on-page SEO?
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in search engine results. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and ...
Which is better, SEO or PPC?
Both are important. You can't establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. But you can't granularly target prospects by demographic, behaviors, or keywords without PPC.
What does SEO mean?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.