Which is better, SEO or PPC?
Both are important. You can't establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. But you can't granularly target prospects by demographic, behaviors, or keywords without PPC.
How do I run a Google Ads Campaign?
Creating a Google Ads Account Before you start creating ads using our Google Ads Manager, you must create a Google Ads account using your Gmail email address. Once you’ve created your account in Google Ads, select “Switch to Expert Mode”. This gives ...
What does SEO mean?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
How do I get started with the Local SEO platform?
Our Local SEO tool helps increase your visibility in local search results. Create 40+ directory listings with a few clicks, and sync updates to all directories in seconds. Start by watching our walkthrough video to learn how to use this powerful ...
Why is SEO important?
For more information on editing your SEO keywords and site description, click here. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to ...
How do I view my SEO Score?
To view your SEO score, select the SEO tile. View your score at the top right of your screen. This shows the completeness of all your website's SEO details, like SEO titles, descriptions, keywords, etc.