Will redirects affect my SEO?

Will redirects affect my SEO?

Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, and all those redirects are still in place, you might be sacrificing some load speed/link equity. It’s a good idea to eliminate those superfluous intermediaries.

Still, not all redirects are created equal. 301 redirects, in which a page is moved permanently, are the most SEO-friendly redirects. They pass between 90-99% of link equity. 302 redirects, which indicate a temporarily redirected page, pass less link equity. Meta refreshes are redirects that take place on the page level, rather than the server level. These are most commonly associated with the text, “If you are not redirected in five seconds, click here.” Meta refreshes pass some link equity, but are not a recommended SEO tactic.


    • Related Articles

    • Why is SEO important?

      For more information on editing your SEO keywords and site description, click here. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to ...
    • Will my Local SEO Listings work if my business does not have a physical address?

      If your business does not serve customers at a physical address, we’ve added the following option for you to select on your Business Profile. If you select this option, your address won’t be shown and your listings will say, “I don’t have a physical ...
    • How do I view my Local SEO Dashboard in the mobile app?

      After completing your business profile, you will be able to view your Local SEO dashboard. Here you can view your listings in sync, listings being updated, and listings that require your attention. You must log in to Google My Business and Facebook ...
    • Does HTTPS affect my SEO?

      Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only ...
    • How do I create my local SEO listings?

      To create your listings, select the Local SEO Listings tile. Select “Get Started”. Select “Update Business Profile”.  Update the following information on the Basic Info tab. Business Name Business Type Business Sub-type Business Address Contact ...